Choosing a printer is more difficult than ever today. With big names in the market like Canon and HP constantly turning out new models and other brands entering the market almost every month, finding one to meet your needs can seem impossible. As a result, many people turn to printer reviews to help them make the right decision. Often created by consumers who have actually used the equipment, these reviews are the perfect way to get the insight you need before you make your purchase. As you begin looking through review after review, though, there are a few things you may want to keep in mind.
First, remember that all printer reviews are not created by unbiased individuals. In some cases, the companies themselves create the reviews to help promote their products and in others, affiliates create the reviews because they get a kickback from the company. Understanding which reviews are real and which ones are clearly commercials for the printer can help you make the right decision.
Second, keep in mind that each person's experience with a particular printer model might be different, and thus, the printer reviews you consider may not actually apply to your situation. For example, if one individual bought a particular model to help start his small business, his experience with that machine may not be the same one you had if you bought the model for home use. Looking carefully at the details surrounding the review is key to deciding whether or not the information it contains is valid for you.
Reviews of various printers are a great way to get an inside look at the model you're considering. It is essential, though, that you look at each review just as you might each printer - objectively and with an open mind.